Last September 2017, we met at the facilities of BiiA LAB Argentina (Business Innovation Institute of America).
Biia Lab is a non-profit organization focused on academic training in soft skills and technical, hard knowledge for the world of Entrepreneurs, where we gave a talk on Video Marketing — a field in which we work with our Institutional Audiovisual content for the Pharmaceutical sector.
Video marketing is extremely important today, as a content alternative both for traditional communication channels, such as the WEB and TV, and for fast-spreading channels such as Social Media (YouTube, Facebook, Fanpage, Twitter, LinkedIn, Google+ or Vimeo).
In this field it is very important to combine knowledge of Traditional Marketing, Digital Marketing, Advertising and new trends that apply concepts from Neuroscience, Anthropology, Psychology, Semiotics, Marketing and Advertising, which form the basis of Neuromarketing and Neuroselling.
